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Principal Product Designer at KIB Kuwait International Bank - with 24+ years of experience in UI/UX | Front-End Developer | Web Application | Mobile App | Banking Customer 360 | Sass | Ex Talabat-Creative Manager

As a passionate Principal Product Designer (UI/UX) with 22+ years of experience, I thrive at the intersection of creativity, strategy, and user-centered design. My career has been driven by a deep commitment to crafting intuitive and visually engaging digital experiences that not only meet business objectives but also delight users.

Currently, I am leading the design efforts at Kuwait International Bank, focusing on transforming digital banking through innovative solutions like the Customer 360 view and improving Business Process Management (BPM) systems. I believe in the power of design to solve complex problems, drive digital transformation, and foster seamless user experiences across diverse platforms.

My strengths include:

Driving comprehensive UI/UX strategies that align with both customer needs and business goals. Leading cross-functional collaboration to ensure design consistency and excellence. Conducting in-depth UX research to inform design decisions and validate ideas. Mentoring design teams and fostering a culture of creativity and innovation. Enhancing Business Process Management (BPM) UI/UX to streamline workflows and improve efficiency. In each role I’ve held, I’ve worked closely with product managers, developers, and stakeholders to deliver digital solutions that stand out in competitive markets. I am passionate about pushing the boundaries of design and exploring new technologies to continually elevate the user experience.

Whether I’m designing user-friendly interfaces or refining internal processes, my goal is to deliver impactful, user-focused products that drive success.

Let’s connect if you’re interested in all things UI/UX, digital transformation, or design leadership!

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