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Digital Marketing Consultant

Marketing has been my lifelong passion. It’s a full-time commitment and it is essential to always look for ways to improve a company’s outreach. I enjoy more than 10 years of delivering success in online marketing keeping your slice of the digital pie… and nothing is impossible in Marketing!

I have previously worked and lead Marketing departments across different business verticals and remote teams, where I oversaw a wide variety of successful marketing campaigns. I was responsible for a range of channels from strategy through build, management, and optimization. I provided weekly recommendations, monthly reporting, and optimizations, as well as quarterly business reviews and strategy.

During my last position, I was responsible for proposing and implementing marketing strategies that promote revenue growth generation among key targeted segments and support the company’s brand positioning and image. My responsibilities also included leveraging and executing marketing performances and website strategies to achieve sales and traffic increases of up to 68% within 12 months.

Tools I use/used to use:

Project management: Trello, Asana, Basecamp, JIRA

Team communications: Slack, Google Hangout, Skype, Zoom

Calendar & Appointments: Calendly, Wrike, Google Calendar

Search engine optimization (SEO): SEM Rush, MOZ, Ahrefs, Screaming Frog, SimilarWeb, YOAST, Google Keyword Planner, Ubersuggest, Google Search Console, Google Analytics/Keyword tool, Google’s page speed and mobile friendly test tool

Content: BuzzSumo, Reddit, Quora, Canva

Writing: Grammarly, Google docs, WordPress, Microsoft Word

CMS: WordPress, Drupal, Joomla

Social Media: Buffer, Nuzzel, IFTTT, Discover.ly, Hootsuite, Linkedin, Facebook, Instagram, Twitter

Collaboration tools: Dropbox, Google drive, Trello

CRO: Hotjar, Crazy egg, Google optimize, Leadpages, Hubspot

Automation: Hubspot, Mailchimp, Salesforce

Advertising: Google Advertising Platform (GoogleAds, DV360, Campaign Manager), Facebook, Linkedin, AdRoll, SEMRush

Image creation & editing: Canva, Adobe Photoshop

Analytics: Google Analytics, Google Tag Manager, Google Studio, Dasheroo

eCommerce: WordPress, Woo Commerce, Shopify

The project that I have started working on:

Data science: Analyze data in Python using multi-dimensional arrays in numpy

More information: https://ipanic.co/

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