Profile
About Nicolas Moscoloni – Founder of Wortise
I am Nicolás Moscoloni, a mobile app and game developer turned adtech founder, currently serving as Founder and Executive Chairman of Wortise.
I started by building and scaling my own mobile apps and games, where I directly implemented and optimized ad monetization stacks — working hands-on with SDK integrations like AdMob, Google Ad Manager (GAM), mediation layers, custom bidding setups, and yield optimization strategies.
My focus has always been on maximizing key monetization metrics:
- eCPM optimization
- Fill rate improvement
- User LTV (Lifetime Value)
- Ad revenue scaling for mobile apps
All of this comes from real production environments, running my own apps and games — not just theory.
Why I Built Wortise
Wortise was born out of these challenges — as a way to simplify ad monetization for developers and remove the complexity of managing multiple demand sources, SDKs, and optimization layers.
Today, Wortise powers:
- 15,000+ mobile apps
- 200M+ monthly active users (MAU)
- Global ad demand orchestration
The platform provides advanced tooling for:
- Real-time yield optimization
- Programmatic advertising access
- Header bidding & mediation alternatives
- Developer-first monetization infrastructure
Building apps is easier than ever. Monetizing them efficiently is not.
We currently operate across Argentina, Colombia, Mexico, Peru, Panama, and Brazil, helping developers scale ad-based revenue with a developer-first approach.
