I would say look for a simpler theme than this one. It has too many bells and whistles ... most of the time you'll be staring at a blank screen trying to figure out how something works and struggle. You'll get lost in the interface, training, etc and definately not achieve your deadline/goals. In the end, this product is useles and overhyped. If you are trying to develop something so unique that it's never been done before, great, go for this. However for the 99.99999999% of users an average theme purchased here, with a few addons + great content on your website is a better approach.
Waste of money.