WooChimp - WooCommerce MailChimp Integration

WooChimp - WooCommerce MailChimp Integration

WooChimp integrates your WooCommerce store with MailChimp. In just a few clicks, you can turn your store into a powerful marketing machine.

Ecommerce marketing made simple

MailChimp is by far the most powerful email marketing service used to design and send email campaigns, manage subscribers, and track campaign’s performance. While it is a perfect fit for your WooCommerce store marketing, it may be hard to integrate all the powerful features that it has to offer.

WooChimp integrates your WooCommerce store with MailChimp in just a few simple steps. This is not just another “Add a signup option to a checkout page” type plugin – it fully supports MailChimp’s Ecommerce360 functionality, multiple mailing lists, subscriber groups, merge tags and webhooks! And sure… it adds a signup option to the checkout.

Extended MailChimp Functionality

WooChimp connects WooCommerce to a merchant’s MailChimp account, instantly providing access to customer, product, and order data directly in MailChimp. With this plugin, you can automatically gather customer purchase data to create targeted customer segments in MailChimp. You will be able to send the right emails to the right customers at the right time based on data-driven segmentation and automatic triggers.

You will be able to deploy powerful email marketing campaigns like:

  • Send autoresponders teaching users how to use your product or checking how they are doing
  • Send promotional coupons and discounts with the right offer to the right customers
  • Send campaigns to latent customers who used to shop more frequently in the past
  • Automatically send reminders to those customers who buy consumable products
  • Send offers to customers based on their billing or shipping data (e.g. city)
  • Create brand-based marketing campaigns for top-selling items
  • Cross-sell accessories and upgrades to existing customers
  • Reward your best customers with “insider” specials

Feature List

  • Full WooCommerce integration with MailChimp
  • Integration status displayed on admin page
  • Opt-in checkbox on checkout
  • Pass any order or user property as merge tag
  • Signup widget and shortcode
  • All signup fields are associated with MailChimp’s merge tags
  • Add customers automatically
  • Skip customers that have previously unsubscribed
  • Multiple groups supported for each signup option
  • Full Ecommerce360 Support
  • Advanced Campaign Targeting enabled
  • Advanced Autoresponders enabled
  • Campaign-to-Order Tracking
  • MailChimp Webhook support
  • Frontend fields can be changed from admin page
  • Translation ready (.pot file included)
  • Extremely flexible

Not exactly what you are looking for? Let us know!

What Users Say


Version 2.1, 5 February 2016
[+] Added support for automatic updates
[+] Customer meta fields can now be linked to merge tags
[+] Added supported WooCommerce and WordPress version checks and related notices
[*] Checkout checkbox now will not show up if user is already subscribed to the list
[*] Better language file loading: WP_LANG_DIR . "/woochimp/" now supported
[*] Scripts and styles now loaded only if needed on page
[*] Improved user interface
[*] Other minor improvements and bug fixes

Version 2.0.1, 2 November 2015
[+] Variations of product now can be added to conditions
[+] Added a label attribute to the text for the checkout checkbox
[*] Fixed issue with sets not saving correctly on "Automatic" tab
[*] Fixed bug which was affecting new sets with "Products in cart" condition
[*] Other minor bug fixes

Version 2.0, 24 September 2015
[+] "Checkout" tab got split into two independent tabs - "Checkbox" and "Automatic" 
[+] Order Meta and Static Values now supported in fields for both checkout tabs
[+] Added new conditions related to customer role
[+] On checkout it's now possible to select interest groups
[+] New option "Subscribe on payment received" added
[+] Ecommerce 360: new option to delete cancelled/refunded orders
[*] Product lists on settings page are loaded via AJAX search now
[*] WooChimp Log added to store errors returned from MailChimp's requests
[*] Other minor bug fixes and cosmetic changes

Version 1.4.3, 25 February 2015
[+] Added Checkout checkbox position woocommerce_after_checkout_billing_form
[-] Removed "Above checkout form" and "Below checkout form" checkbox positions
[*] Order date is now passed to MailChimp correctly (added property order_date)
[*] Fixed subscribe on checkout bug related to WordPress User ID field
[*] Improved performance on stores with thousands of products
[*] Fixed interest group selection bug
[*] Other minor bug fixes

Version 1.4.2, 20 August 2014
[*] Minor bug fixes

Version 1.4.1, 19 August 2014
[*] Fixed a bug with related to mc_cid and mc_eid cookies

Version 1.4, 13 August 2014
[+] Added more checkout opt-in checkbox positioning options
[*] Fixed Ecommerce360 functionality to associate orders with campaigns
[*] Increased MailChimp list limit that can be loaded
[*] Fixed infinite loop issue when 'ghost' categories are present

Version 1.3, 13 March 2014
[+] Implemented custom MailChimp API wrapper class
[+] Option to choose different checkout page checkbox position
[+] Option to subscribe users after order is marked as completed
[-] Removed standard MailChimp API wrapper which caused conflicts with other plugins
[*] JS/CSS file version numbers now automatically follow plugin version number

Version 1.2.1, 17 January 2014
[-] Removed "Emails left" field from status page
[*] Minor bug fixes

Version 1.2, 14 January 2014
[+] Added support for conditional list and group selection
[+] Added PHP function to display signup forms
[*] Improved compatibility with other plugins
[*] Other minor bug fixes and improvements

Version 1.1, 8 November 2013
[+] Support for multiple groups for all subscription options
[+] Option to choose whether groups should be added or replaced
[+] Support for custom form fields that are linked with MailChimp's merge tags
[+] Option to pass customer details to MailChimp's merge tags on checkout
[+] Support for MailChimp Webhooks
[+] Option to skip subscription if user has unsubscribed from the same list
[+] Displaying more MailChimp status fields
[-] Removed first name and last name fields in favor of custom fields
[*] Fixed issues with frontend Ajax calls
[*] Improved admin interface usability

Version 1.0.1, 6 November 2013
[+] Added powerful styling features - skins, theme override and custom CSS
[*] Fixed a bug related to MailChimp API class loading
[*] Fixed several styling issues for signup forms
[*] Fixed a bug that prevented customers from using spaces in names when signing up
[*] Renamed plugin to WooChimp

Version 1.0, 5 November 2013
[+] Initial release

Some MailChimp features (e.g. autoresponders) may require paid plan.

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