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What does the MGT SERP tool for Magento?

It’s for making sure on what is shown in Google search results.

This tool is for starting the SEO process and getting full control of the shown search results on Google & Co

A search engine results page (SERP) is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned or to the set of all links returned for a search query.

Magento SERPS Search Result Position Tool

Get the best click through rate by editing the SERP ’s (Search Result Position Tool) To get organic visitors by search engine, it’s important to understand, why a visitor clicks on a search engine result. For this we build the Search Result Position Tool (SERP) for Magento, which gives you an exact preview of what the search engine will show, if the search term matches.

What means click through rate (CTR)?

The click through rate is the rate, that shows how many users click on your PPC ads by the time the ads are shown as search result (Impressions).

The CTR is calculated by taking the total number of ads, which are clicked divided by the number of impressions.

If you are using google webmaster tool, you can see the CTR in percent direct at:

So the CTR should be an excellent way of gauging the relevance between your ads, keywords and the user acceptance of your ads.

What makes the click through rate so important?

Optimizing CTR can lead to higher ad positions. Cheaper click costs are known by the AdWords system “Quality Sores”. More visibility and interest to your products More visitors, more potential sales No costs in organic search result Higher trust in you shop

Installation – Quickstart 1. copy all !les to your magento installation 2. Clear the cache in Admin -> System -> Cache Management 2. Logout and Login to reload the ACL 3. Go to Admin -> System -> Con!guration -> MGT -COMMERCE.COM -> Serp Editor -> Settings -> Active -> Yes 4. Edit a product and go to tab “Meta Information” to get an amazing serp preview 5. Have fun and give Feedback

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